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New Zealand-founded water brand Anew is expanding in the United States with American spring water, domestic bottle manufacturing and distribution aimed at retail, hospitality, wellness and fitness businesses. The company has published test results for specific samples, including a single water sample with no microplastics detected within the method’s limits; the results do not establish that all products are free of plastics or other contaminants.
New Zealand-founded water brand Anew is expanding in the United States with American-sourced spring water, domestic manufacturing of its plant-based bottles and published laboratory test results, as it seeks sales through retail, hospitality, wellness and fitness businesses. The company is using testing of selected samples to support its product claims, but the reported results do not establish that every bottle or all Anew water is free of microplastics or other substances.
Anew says its new U.S. water comes from a protected underground artesian aquifer and is bottled without reverse osmosis or artificial remineralization. The company describes its bottle and cap as plant-based, lightweight, dishwasher-safe and designed for repeated refilling. It says U.S. bottle manufacturing began in October 2026.
For its microplastics claim, Anew submitted a bottle filled in New Zealand after it had traveled by sea to Los Angeles without climate control, been trucked to Las Vegas and spent 2.5 months in storage. The company said it chose that route to reflect conditions a product could encounter before reaching a customer. EMSL Analytical’s report, dated May 5, 2025, found no microplastics in the single submitted sample within the method’s detection limits. The analysis used microscopy and Fourier transform infrared spectroscopy, referring to ISO 24187:2023 and other analytical guidance.
Anew also publishes a water-testing report that found no detections among 14 PFAS compounds analyzed using EPA Method 537.1. A company-prepared summary of SGS testing says no BPA or BPS was detected in the bottle bodies tested. Those findings apply to the samples and substances examined, not necessarily to every product or every possible contaminant. Anew lists Bristol Farms, Lassens, HUME, Pop Up Grocer and The Shelf among its stockists, alongside select hotels and Pilates studios; its products are also sold through its U.S. website.
Testing Shapes Anew’s U.S. Pitch
Anew is entering a market where concerns about packaging and drinking-water contaminants are increasingly visible to consumers, and where brands compete on more than source and taste. Publishing test documents gives customers a way to review evidence behind some of the company’s claims. The scope matters: a non-detection in a particular sample means the substance was not found using that test’s method and limits; it is not proof of universal absence.
The bottle is also central to the expansion. Anew presents a reusable, plant-based design as a difference from conventional disposable packaging, while adding U.S. production and an American water source to its domestic offer. Whether those features translate into wider distribution or repeat use is not established by the announced rollout. For retailers and hospitality operators, the company’s test records and packaging claims may form part of the information they weigh when deciding whether to stock the product.
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What Anew’s Tests Cover
Public attention to microscopic plastic particles in water has grown, but test findings depend on the sample and the methods used. A 2024 study in the Proceedings of the National Academy of Sciences reported an average of about 240,000 plastic particles per liter across samples from three bottled-water brands; about 90% were nanoplastics. Those results used a different analytical technique and are not directly comparable with Anew’s microplastics test. Anew’s reported result also does not establish the absence of nanoplastics.
In April 2026, the U.S. Environmental Protection Agency included microplastics in its draft Sixth Contaminant Candidate List, a list of contaminants considered for possible future drinking-water regulatory decisions. Inclusion does not set a federal drinking-water limit. Against that backdrop, Anew is presenting laboratory documentation as part of its marketing, but the available results are sample-specific and should be read within their stated analytical scope.
Limits of the Published Results
The available microplastics report concerns one submitted water sample and reports a result within that method’s detection limits. It does not show how results might vary across batches, sources, bottle conditions or repeated tests, and it does not establish the absence of nanoplastics. The PFAS and packaging reports likewise cover only the compounds and bottle materials tested in the specific samples.
The supplied information does not specify the exact detection limits for each result, the number of samples used for the PFAS and bottle tests, or whether independent testing will be repeated as U.S. production scales. It also does not provide sales targets, broader distribution commitments or evidence of consumer uptake. Anew’s descriptions of its packaging and water sourcing are company statements; the available material does not independently establish the full lifecycle impacts of the bottles.
U.S. Distribution and Further Testing
Anew says it is pursuing distribution through retail, hospitality, wellness and fitness channels, with products already listed at selected stores, hotels and Pilates studios and through its U.S. website. The company’s domestic bottle manufacturing began in October 2026, according to Anew. The provided information does not give a schedule for additional stockists or further testing.
Readers can look for any new test reports to see which samples, substances and methods they cover, and whether results include stated detection limits. Until broader results or regulatory decisions are available, Anew’s published findings remain evidence about the particular samples tested—not a general guarantee about every bottle or all potential contaminants.
Key Questions
What is Anew changing as it expands in the United States?
Anew says it is introducing American-sourced spring water and domestic manufacturing of its plant-based bottles, while seeking sales through retail, hospitality, wellness and fitness businesses.
Did the microplastics test find particles in Anew’s water?
EMSL Analytical’s May 5, 2025 report found no microplastics in the single submitted sample within the method’s detection limits. That result is limited to that sample and does not establish the absence of nanoplastics or particles in every bottle.
What did the company report about PFAS and bottle chemicals?
Anew’s water-testing report showed no detections among 14 PFAS compounds analyzed using EPA Method 537.1. A company-prepared summary of SGS testing reported no BPA or BPS detected in the bottle bodies tested; both findings apply to the specific substances and samples examined.
Does the EPA list set a drinking-water limit for microplastics?
No. The EPA’s inclusion of microplastics in its draft Sixth Contaminant Candidate List identifies them for consideration in future regulatory decisions; it does not establish a federal drinking-water limit.
Source: athletechnews.com
